Close up of the J&B people
Design of the minizine of the J&B target research by Diageo/ J&B global brand team, in collaboration with Sofie Spindler.
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine.
The minizine booklet is the summary and conclusions of the research for J&B (intern use). An unconventional format of the research of the young J&B whisky drinker (approx. 20–35 years). The research group studied them in their natural habitat, interviewed them in their own spaces, met their social networks and saw how they socialize.
This booklet is the result in pictures and quotes.