From September 2011 till March 2013 I was the co-founder of Vlinder&Vogel together with Saskia de Valk, a design studio with online store where own handmade products were sold combined with other designer products. Nature and seasonal flowers were the concept.
The name Vlinder&Vogel (literally means Butterfly&Bird) is derived from our surnames. De Vilder is often confused with de Vlinder which means butterfly, and de Valk means the Falcon which explains the bird.
I developed the logo, visual identity, website with blog and online store, I provided (product and event) photography and maintained the blog. The identity consisted of printed matter like stickers, tooling, diverse postcards, labels and booklet, and (on- and offline) stationary such as invoice, delivery notes, templates and newsletters.
Own handmade products were a.o. flower mixtures packaged as postcard, to send a greeting with flowers and flower lab for a flower on the wall. Flower lab is made of laboratory attributes, consisting of a glass tube with wooden clamp.
Website, webshop and blog were built by super talented WordPress pro (& more) Niels Meijer.